What is ‘blur’?
‘blur’ is a way of looking at things differently. It is a philosophy and reflection of contemporary times and the future that beckons or betrays. ‘blur’ is the most modern world.
The term ‘blur’ was coined by Philip Letts in 2006 to describe his philosophy because it best reflected its essence. For this millennium is about speed, chaos, confusion and ‘always on’. Last millennium trends lasted decades. This millenniums will last a few years – then a few months.‘blur’ best describes the nature of everything to be and that is. Lines are blurred. Borders are blurred. Languages, writing, mathematics ‘blur’. Society is blurred. The planet is blurring with the sun’s renewed heat. Cultural divides are blurred thanks to globalization, media and technology. Technology is blurring and all things electrical are converging.‘blur’ best describes a new world flooded by fleeting moments. Fleeting relationships discovered or disbanded on MySpace or Facebook. Moments of fame that last but fifteen minutes or days. One hit wonders staging endless comebacks. Attention span’s no longer than a butterfly’s flutter. Fleeting everything from travel to relationships, education, book-worming and capital raising. All of us darting through life like a child through a museum. The Blackberry in hand, the iPhone in mind and yesterday serially parked.‘blur’ is about accepting this new reality and the altered world we live in while understanding that a new order is rapidly emerging and that each of us are and will be affected. 20th Century values, traditions, people and even landscapes are things of the past. The future will require all of us to change the way in which we eat, work, marry, bear children, educate, organize, survive and thrive. And as the individual is forced to reshape his and her very being, so too governments and workplaces will have to redefine themselves. Everything becomes untethered, ready to switch on a dime. Including the workplace.Individuals ultimately gain power because the 21st Century will be the free-lance millennium, with the disruption of the workplace as we know it and the creation of cell based groups in work, in war, in life. Everything will go digital and the analogue culture will become an old relic. So much that we cherish will be miniature or intangible and the greatest turf war of this millennium will be between the individual and the 20th Century version of employer, government and life. Sadly, most organizations will try and control individuals even as they gain increased power. But those that overly constrain and police their citizens or employees will lose them.The world order will adjust – countries will re-group to gain power. Europe, Asia, the Middle East, South America and Africa will rise at the expense of the United States. Oil will become an almost priceless scarce resource soon to be replaced by solar, wind and other alternative energy sources. Commodities will be invaluable. Food supplies will not suffice and water will become a traded commodity.The book as we know it will die and with it CD’s, DVD’s and all things analogue. But with the digital revolution comes a new form of migration and eco-conurbations. The Internet will be about individual empowerment, social interaction and Virtual Reality. Everything imaginable will be connected. Tomorrow’s professionals and free-lancers will own and rent multiple, wired condos around the world – no longer existing in one home, in one place. New style urban jungles in Dubai or Delhi will thrive as old style monsters decline.Industry will shift from the production and throughput era to the information era to a design led revolution with art-in-product (TM).The leading industries of tomorrow will look nothing like those of today. Innovation will be the driver and decider. Speed to the global market everything and intellectual property the prize asset. Content will be king and methods of creation democratic, while ‘Art’ in product will drive. Cultural lines will whither and ‘blur’ while art converges into design, fashion and industry – undermining the former while boosting the latter. History and reading will be discarded as relics of irrelevant waste. The ‘visual revolution’ will take over.But the greatest revolution of all will be (the story of) how we adapt, as people, as society, as a planet and how we grow to accept that as every line becomes increasingly blurred so we do to. For ‘blur’ is the way of tomorrow – today.






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